Liberty is a progressive African wealth management group which, for more than fifty years, has delivered innovative long-term solutions that assist customers to achieve financial stability in their chosen lifestyles and thoughout their life cycles.

As a group of companies Liverty offers an extensive, market-Leading range of products and services to help customers build and prot3ect long-term wealth.  These include life and health-related insurance, investment management and retirement income facilitation.  Customers have flexible choices and the input provided by Liberty’s advisers equips them with the knowledge and expert advice they need to make the right decisions with confidence, no matter what their stage of life.

Code of Ethics

Purpose

All parties contemplating any contact with Liberty Holdings Limited or any of its subsidiaries are entitled to know in advance its ethical and moral attitudes to conducting business. This Code attempts to provide this information as simply as possible.

Scope

This code applies to the Liberty Holdings Limited or any of its subsidiaries South African and international business activities.

Application

All business entities of Liberty Holdings Limited or any of its subsidiaries – its directors, officers, employees and direct representatives are expected to abide by this Code.

 

Liverty Values

– Always passionate, positive,professional and having fun.

– Maintain open channels of communication that encourage freedom of expression.

– Interacting with respect and integrity, by being honest, trustworthy and transparent.

– Working together to achieve common goals.

– Taking responsibility for our attitudes, actions and development.

– Providing excellent customer service, from end to end, all the time.

– Creating a culture of sharing knowledge and expertise.

 

Our approach to business ethics

We will operate and compete in accordance with the principles of free enterprise. Free enterprise is, however, constrained by observance of the law, and by generally accepted principles governing ethical behaviour in business.  Ethical behaviour is founded on the concept of utmost good faith, and characterised by integrity and reliability.  Ethical business transactions will benefit all relevant parties by a fair exchange of value or satisfaction of need. The creation and enjoyment of profit is both a legitimate component of this exchange and an incentive to continue in business.  Other than the observance of legal and ethical commercial practices, we expect no favours from our competitors, nor should they expect any from us.  We expect equivalent standards of ethical behaviour from those with whom we deal.  It is incumbent upon us to strive for excellence in our ethical standards, as in any other aspect of our activities.  We will at all times adhere to the principle of sound corporate governance and “zero tolerance” of fraud or corruption in our business.

Liberty’s vision for ethics

For Liberty to be regarded as ethical, we will strive towards a shared commitment to the same vision and principles, and behave according to the same ethical standards.

The Liberty Code of Ethics incorporates our core values (integrity, trust and honesty) to describe our relationships with our stakeholders (the State, our clients, our shareholders, the public, financial advisers, our employees and our suppliers), focusing on our obligations to stakeholders, and not on rights. We will strive at all times to fulfil these obligations.

Our Obligations

We recognise that we have a number of obligations towards various stakeholders. We also recognise that at times our obligations towards different parties may conflict, and that it is our responsibility to seek appropriate harmony and balance between the parties’ interests.

 

To the State, we will:

– Obey the law.

– Cooperate with all supervisory and regulatory bodies duly appointed for our industries.

– Contribute to the development of the nation and its people, and cooperate with any reasonable government initiative that has this aim.

– Exercise judiciously any power or influence which we hold.

 

To our Clients, we will:

– Honour our contractual obligations.

– Develop long-term business relationships.

– Train employees and representatives to be proficient and professional.

– Deal with our clients in mutual confidence, and ensure that access to confidential information is appropriately restricted.

– Provide and participate in effective mechanisms to resolve any disputes or difficulties.

 

To the Shareholders, we will:

– Acknowledge our shareholders’ entitlement to a reasonable return on their investment.

– Communicate with shareholders regularly, clearly and honestly.

– Safeguard the business and its assets. We fully subscribe to the principles of sound corporate governance and zero tolerance. We will apply appropriate internal operating and financial controls.

– Cultivate a positive public image founded on truth and fairness.

To our Employees, we will:

– Treat our employees with due dignity, respect and courtesy.

– Not discriminate unfairly on the grounds of race, gender, sex, ethnic or social origin, colour, sexual orientation, age, marital status, disability, religion, conscience, belief, political opinion, culture, language or family responsibility.

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